The outsourcing boom… how did we get here?

the-outsourcing-boom

Why has outsourcing leapt in popularity? Vipul Sheth looks at the factors.

Attendees at last year’s Accountex London would have seen a big shift in the makeup of exhibitors. And certainly, if you were looking at outsourcing or offshoring as an option, then that mix of vendors would have been to your liking.

There were literally dozens of exhibitors purporting to offer outsourcing and offshoring. To see such a staggering (and relatively quick) shift from single figures means that the market has changed rapidly – and everyone wants a piece of the pie.

So, what has happened to drive this change?

Well, if we were to look at the underlying tensions that accountancy practices face in delivering their services, then they have existed for a long time. These include:

  • High operational costs;
  • Difficulties in scaling;
  • Inability to ‘make time’ to deliver higher value services; and
  • Difficulties in recruiting and retaining talent (a topic we covered in depth in our 2024 Talent Index report. Click the link to take part in our new survey).

Pandemic and the pivot

You will be waiting to read the word Covid. And here it is. Exacerbating these issues, the pandemic created or accelerated a number of other factors that have driven outsourcing’s take-up.

Sadly, Covid (alongside ongoing concerns about MTD) saw many older practitioners leave the profession.

‘Working from home’, enforced during Covid saw an increased interest in hybrid and flexible working strategies. This opened the eyes of employers: if someone can work for us 100 miles away, what about 5,000?

While outsourcing accountancy services is not new (we’ve been around for more than 20 years), it’s fair to say that it’s never been ‘fashionable’ until Covid struck. And we at Advancetrack can’t speak for others, but we’ve been delivering (and scaling) on behalf of both existing and new practice clients for years.

The opportunities

Technological advancements, difficulties in recruiting accounting talent, and increasingly complex end-client needs, means that being both efficient and scalable fits particularly well with outsourcing and our new offering, Podsourcing®.

In other words, the likes of Advancetrack can offer both a reliable and robust service from a tech point of view, but also one that is with great knowledge of experience of how accounting practices work.

The threats

There are some threats to the popularity of outsourcing. The proliferation of ‘outsourcers’ looking to make a quick buck means that there are, frankly, cowboys in the market. They damage the reputation of the other players.

The accounting talent crisis, and increase in the popularity of outsourcing, means that jurisdictions where these staff are based are pushing for salary increases. Therefore, the cost of outsourcing is likely to rise.

Finally, AI. If it can wipe out the work of accountants then that would make us redundant, as outsourcers, too. We are more positive – and is a threat we see turning into an opportunity. AI may make the workings and calculations processes even more smooth, but we need people to review and add the extra touch.

Ultimately, there isn’t one factor that has driven the outsourcing boom. But, despite the threats, we are looking to support accounting practices achieve their ambitions for many years to come.

Vipul Sheth is founder and MD of Advancetrack

If you’d like to talk to us about supporting your practice, please get in touch.

Explore our resources

the-outsourcing-boom
Why has outsourcing leapt in popularity? Vipul Sheth looks at the factors.
Read more
Both accountancy and business outsourcing are industries that can sometimes be guilty of using lots of jargon and acronyms, which...
Read more
Happy business woman talking on the phone about outsource invoice processing
Communication is at the heart of every successful accounting firm.
Read more

Helping accountants confidently

Book a Call
Advancetrack®, Podsourcing®, Podshoring®, gbX® and InsideOutsourcing® are Registered Trademarks of E-Accounting Solutions Limited. Unauthorised use is prohibited.

Copyright 2006 - 2025 © e-Accounting Solutions Limited. All Rights Reserved.
E-Accounting Solutions Limited is a company registered in England and Wales under number 04808929. Registered office: 270-272 Radford Road, Coventry, CV6 3BU, United Kingdom
Contact Details
Advancetrack®
University of Warwick Science Park
The Venture Centre
Sir William Lyons Road
Coventry
CV4 7EZ 

UK Tel: +44 (0) 24 7601 6308

Advancetrack®  
Level 10, 20 Martin Place Sydney, New South Wales
NSW 2000, Australia

Tel: +61 27 202 1478
Back to top
crossmenuchevron-down