I have had the good fortune to work for some great professional firms and people in my professional career.
In building the Advancetrack® business, I have taken the good things that I have learnt from these firms (and learnt from some that are not so good!). My early professional career, especially my training firm showed me the need to document the work performed, so that, whatever happened afterwards, there was an audit trail showing any person how we arrived at the numbers.
The biggest lesson that I learnt, especially in my career with two of the Big Four firms that I worked with, was the need to systemise the business. I used to recall how often, the partners in such firms were rarely at the “coalface”, yet the delivery to clients happened apace with the many good people in the rms. The key thing, however was that, in many ways, it didn’t matter which individual it was. It mattered more that the people in the organisation knew what they were required to do.
There were many times when colleagues left the firm and the team left behind thought it would be difficult to replace them. The team however, continued the good work, so it was very rare that clients moved firms following a key departure. This was solely down to a very robust process throughout the organisation.
Whilst there are many things we could discuss, I will discuss 3 key elements:
It cannot be stressed how important this is in your own office or a 3rd party provider like Advancetrack® to ensuring that the final outputs are more consistent. We have all experienced in various arenas, how improved training delivers better results. Our profession is no different, so it is extremely important.
If you consider the most successful business models around the world, whether in professional services, such as the Big Four in Accountancy, the Magic Circle in Law, or even McDonalds, the key to them all is their consistency of process, wherever they are in the world.
Advancetrack® for example, whilst not reaching the size of the above businesses really see consistency of process as being a key differentiator, allied with technology. Using robust processes that are subject to external review by BSI, such as achieving the ISO9001:2015 for Quality and ISO27001:2013 for Information Security allows Advancetrack® to manage work in a clear consistent manner.
All of the businesses above have used technology to drive efficiency and consistency through their businesses across the world. Technology is a great enabler and cloud technology is making it easier for businesses in many sectors to operate in the same way as global businesses, such as Big Four accountancy firms or Fast Food Chains. Technology is also a challenge to the traditional role of the accountant.
Accountancy firms have traditionally finished the bookkeeping when preparing the year end accounts. By clients using technology better, the value clients will place on putting together that final set of accounts is likely to be that much lower. As a result, you can see how more technologically agile firms (such as the Big Four) have moved up the advisory chain for many years. That capability moved into the high street, brings greater challenges to the high street accountancy rm. The key going forwards for accountancy firms will be to embrace the technology and to offer a more inclusive service.
If your firm wants to lead the way in which it delivers a cost-effective pro-active service to clients, then it needs to review what services it offers and how it delivers them. If you see growth opportunities going forwards and are questioning how to meet them, the Advancetrack® team would love to talk to you.
