Advancetrack in 2025: Maintaining momentum 

If you thought 2024 was busy for Advancetrack… there’s plenty more where that came from. 

There’s so much in store for the accountancy profession in 2025, and Advancetrack intends to stay ahead of the game! So, what can you expect from us? 

gbX 2025 

Our popular conference reflects the rapidly changing nature of the accountancy world. And we have two new headliners for this year. 

But first, we have a new theme for the conference: high-performing teams – what does that mean in the context of your practice, and how do these teams drive a business forward? 

To discuss this theme and more, we’re delighted to welcome Dawn Marriott and Jolawn Victor to the stage. 

Dawn is a partner at Hg Capital, Europe’s largest investor in software companies. He is also the founding investor of accountancy consolidator Azets, where Dawn was CEO between 2019 to 2021. She is a portfolio chair for Hg, sitting on the boards of Azets, Geomattik, Citation and team blue. 

Jolawn is an experienced director of B2B and accounting tech companies. She has held numerous roles with Intuit, including VP & GM of Intuit’s UK business. Jolawn is currently the chief growth officer of payments processor GoCardless. Her previous experience came with General Mills and PepsiCo. 

The conference will be held in a new venue this year: The British Library, on 13 May. 

For more information, take a look at the details of last year’s conference.

The Accounting Talent Index 2025 

Following on from our groundbreaking research last year into the talent and resources issues that the world of accountancy faces, we will be back in Spring with our next paper. 

For more information, check out the results of the 2024 Accounting Talent Index.

Asia-Pacific 

Led by Craig McKell, our work in the Asia-Pacific region will be driven by momentum – expect more partnerships and visibility from Advancetrack this year.  

North America 

Our presence is growing rapidly, and we have a number of extremely exciting announcements in the coming weeks. Stay tuned for more. 

Podsourcing® 

Last year saw us step up the game on our team-based pods, building in more capacity and rolling out this developing service to more clients… and so Podsourcing® was born. We expect broader use of our pods in 2025, and we’ll endeavour to provide you with case studies of their usage. 

Book a call with the Advancetrack team today for more information.

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